Kickstarter Success Analysis

Power BI dashboard analyzing Kickstarter projects to find out what makes them successful.

Business question

Which categories and types of projects succeed most often?

Data

• 375K Kickstarter projects
• Live projects were excluded

Key findings

• Projects with goals under $1K succeed 51% of the time, vs. 12% for goals above $50K.
• Campaigns under 30 days succeed ~48% of the time, vs. 21% for 60+ days.
• Dance, Theater and Comics sectors succeed 54–62% of the time; Technology and Journalism only ~20%.

Dashboard

Overview

Time Trends

Funding & Backers

Recommendations

Tools & techniques

• Power Query: data cleaning and filtering
• DAX: measures and calculated columns
• Combo charts, custom tooltips, page navigation

Files

• Kickstarter projects.pbix — Power BI report file