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📊 E-Commerce Sales Analytics

Python Pandas MySQL Power BI License

🚀 Project overview

Python • SQL • Power BI • Business Intelligence

In this project, I developed a complete data analytics workflow that transforms raw e-commerce data into actionable business insights through data cleaning, validation, integration, exploratory data analysis, SQL analysis, and interactive dashboard development.

Project Workflow

Raw Data → Data Cleaning → Data Validation → Data Integration → Exploratory Data Analysis → SQL Business Analysis → Power BI Dashboard

Technologies Used

  • Python
  • Pandas
  • NumPy
  • SQL
  • Power BI
  • Jupyter Notebook

Repository Structure

E-commerce-Sales-Analytics//
├── Notebooks/
├── dashboards/
├── images/
├── data/
├── README.md
├── requirements.txt
└── LICENSE

Dataset

The raw datasets used in this project were obtained from a public Kaggle dataset and include:

  • Users
  • Products
  • Orders
  • Order Items
  • Reviews
  • Events

The data was cleaned, validated, transformed, and integrated into analytical datasets suitable for business intelligence reporting.

Power BI Dashboard

Executive Overview

  • Total Revenue
  • Total Orders
  • Total Customers
  • Products Sold
  • Average Order Value
  • Monthly Revenue Trend
  • Revenue by Category

Product Performance Analysis

  • Top 10 Products by Revenue
  • Revenue by Brand
  • Units Sold by Category

Customer & Engagement Insights

  • Customer Engagement Funnel
  • Customers by Gender
  • Customer Growth Trend

Executive Insights & Recommendations

  • Key findings
  • Strategic recommendations
  • Potential business value
  • Conclusion and limitations

Key Business Insights

  • Electronics is the highest revenue-generating category.
  • Automotive is among the strongest-performing categories.
  • Revenue remains relatively stable throughout most of the year.
  • Customer distribution across genders is balanced.

Dashboard Preview

Executive Overview


Product Performance Analysis

Product Performance Analysis


Customer Insights & Engagement Insights

Customer Insights


Executive Insights & Recommendations

Executive Insights & Recommendations


Skills Demonstrated

  • Data Cleaning
  • Data Validation
  • Data Integration
  • Exploratory Data Analysis
  • SQL Analytics
  • Business Intelligence
  • Dashboard Development
  • Data Visualization

Author

Saad Maher

Data Analyst focused on transforming raw data into clear insights using Python, SQL, Excel, and Power BI.

GitHub LinkedIn

Feel free to explore my other projects and connect with me.


License

This project is licensed under the MIT License.

About

E-commerce sales analytics project using Python, SQL, and Power BI to explore customer behavior, product performance, and business insights.

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