diff --git a/NAMESPACE b/NAMESPACE
index 201c817ee1..2621bdbeb3 100644
--- a/NAMESPACE
+++ b/NAMESPACE
@@ -54,6 +54,7 @@ export(fmt_bytes)
 export(fmt_currency)
 export(fmt_date)
 export(fmt_datetime)
+export(fmt_ggplot)
 export(fmt_duration)
 export(fmt_engineering)
 export(fmt_fraction)
diff --git a/R/format_data.R b/R/format_data.R
index f5509e41a9..5a5d53cf8e 100644
--- a/R/format_data.R
+++ b/R/format_data.R
@@ -4610,6 +4610,66 @@ fmt_passthrough <- function(
 }
 
 
+#' Format ggplot cells
+#'
+#' It's possible to include \pkg{ggplot2} plots within a list column of the
+#' input table data. The common pattern toward obtaining these plots is through
+#' mutation of a list column containing all the `data` required for a plot
+#' (e.g., `<data> %>% dplyr::group_by(<var>) %>% tidyr::nest(.key = plot) %>%
+#' dplyr::mutate(plot = purrr::map(plot, <ggplot code>))`). While \pkg{gt} will
+#' automatically format columns containing \pkg{ggplot2} plots, using the
+#' `fmt_ggplot()` function allows us to specify specific `rows` and set options
+#' for the plots' `height` and `aspect_ratio`.
+#'
+#' Targeting of values is done through `columns` and additionally by `rows` (if
+#' nothing is provided for `rows` then entire columns are selected). A number of
+#' helper functions exist to make targeting more effective. Conditional
+#' formatting is possible by providing a conditional expression to the `rows`
+#' argument. See the Arguments section for more information on this.
+#'
+#' @inheritParams fmt_number
+#' @inheritParams ggplot_image
+#' @return an object of class `gt_tbl`.
+#' @export
+fmt_ggplot <- fmt_gg <- function(data,
+                                 columns,
+                                 rows = NULL,
+                                 height = 100,
+                                 aspect_ratio = 1.0) {
+
+  # Capture expression in `rows`
+  rows <- rlang::enquo(rows)
+
+  # Pass `data`, `columns`, `rows`, and the formatting
+  # functions (as a function list) to `fmt()`
+  fmt(data = data,
+      columns = columns,
+      rows = !!rows,
+      fns = list(
+        html = function(x) {
+
+          map(
+            x,
+            ggplot_image,
+            height = height,
+            aspect_ratio = aspect_ratio
+          )
+
+        },
+        latex = function(x) {
+
+          stop("This formatter is not yet implemented for LaTeX output.",
+               call. = FALSE)
+        },
+        default = function(x) {
+
+          stop("This formatter is not yet implemented.",
+               call. = FALSE)
+        }
+      ))
+
+}
+
 #' Set a column format with a formatter function
 #'
 #' @description
diff --git a/R/utils_render_common.R b/R/utils_render_common.R
index 466570984a..31e4d0db69 100644
--- a/R/utils_render_common.R
+++ b/R/utils_render_common.R
@@ -153,13 +153,18 @@ migrate_unformatted_to_output <- function(data, context) {
 
     if (inherits(data_tbl[[colname]], "list")) {
 
+
       # Use `lapply()` so that all values could be treated independently
       body[[colname]][row_index] <-
         lapply(
-          data_tbl[[colname]][row_index],
-          FUN = function(x) {
+          data_df[[colname]][row_index],
+          function(x) {
+
+            if (inherits(x, "gg") && context == "html") {
 
-            if (is.numeric(x)) {
+              x <- ggplot_image(x)
+
+            } if (is.numeric(x)) {
               x <-
                 format(
                   x,
@@ -176,6 +181,7 @@ migrate_unformatted_to_output <- function(data, context) {
           }
         )
 
+
     } else {
 
       # No `lapply()` used: all values will be treated cohesively
diff --git a/man/fmt_ggplot.Rd b/man/fmt_ggplot.Rd
new file mode 100644
index 0000000000..f267d1bc24
--- /dev/null
+++ b/man/fmt_ggplot.Rd
@@ -0,0 +1,52 @@
+% Generated by roxygen2: do not edit by hand
+% Please edit documentation in R/format_data.R
+\name{fmt_ggplot}
+\alias{fmt_ggplot}
+\title{Format ggplot cells}
+\usage{
+fmt_ggplot(data, columns, rows = NULL, height = 100,
+  aspect_ratio = 1)
+}
+\arguments{
+\item{data}{A table object that is created using the \code{\link[=gt]{gt()}} function.}
+
+\item{columns}{The columns to format. Can either be a series of column names
+provided in \code{\link[=vars]{vars()}}, a vector of column indices, or a helper function
+focused on selections. The select helper functions are: \code{\link[=starts_with]{starts_with()}},
+\code{\link[=ends_with]{ends_with()}}, \code{\link[=contains]{contains()}}, \code{\link[=matches]{matches()}}, \code{\link[=one_of]{one_of()}}, and \code{\link[=everything]{everything()}}.}
+
+\item{rows}{Optional rows to format. Not providing any value results in all
+rows in \code{columns} being formatted. Can either be a vector of row captions
+provided \code{\link[=c]{c()}}, a vector of row indices, or a helper function focused on
+selections. The select helper functions are: \code{\link[=starts_with]{starts_with()}},
+\code{\link[=ends_with]{ends_with()}}, \code{\link[=contains]{contains()}}, \code{\link[=matches]{matches()}}, \code{\link[=one_of]{one_of()}}, and \code{\link[=everything]{everything()}}.
+We can also use expressions to filter down to the rows we need (e.g.,
+\code{[colname_1] > 100 & [colname_2] < 50}).}
+
+\item{height}{The absolute height (px) of the image in the table cell.}
+
+\item{aspect_ratio}{The plot's final aspect ratio. Where the height of the
+plot is fixed using the \code{height} argument, the \code{aspect_ratio}
+will either compress (\code{aspect_ratio} < \code{1.0}) or expand
+(\code{aspect_ratio} > \code{1.0}) the plot horizontally. The default value
+of \code{1.0} will neither compress nor expand the plot.}
+}
+\value{
+an object of class \code{gt_tbl}.
+}
+\description{
+It's possible to include \pkg{ggplot2} plots within a list column of the
+input table data. The common pattern toward obtaining these plots is through
+mutation of a list column containing all the \code{data} required for a plot
+(e.g., \code{<data> \%>\% dplyr::group_by(<var>) \%>\% tidyr::nest(.key = plot) \%>\% dplyr::mutate(plot = purrr::map(plot, <ggplot code>))}). While \pkg{gt} will
+automatically format columns containing \pkg{ggplot2} plots, using the
+\code{fmt_ggplot()} function allows us to specify specific \code{rows} and set options
+for the plots' \code{height} and \code{aspect_ratio}.
+}
+\details{
+Targeting of values is done through \code{columns} and additionally by \code{rows} (if
+nothing is provided for \code{rows} then entire columns are selected). A number of
+helper functions exist to make targeting more effective. Conditional
+formatting is possible by providing a conditional expression to the \code{rows}
+argument. See the Arguments section for more information on this.
+}