diff --git a/content/en/data_security/data_retention_periods.md b/content/en/data_security/data_retention_periods.md
index 565122be87a..0ad371cefff 100644
--- a/content/en/data_security/data_retention_periods.md
+++ b/content/en/data_security/data_retention_periods.md
@@ -137,7 +137,7 @@ attributes:
   - product: Product Analytics
     data_type: |
        - **Events**: 15 months
-       - **User Profiles**: 30 days
+       - **User Profiles**: 15 months, or 30 days if <a href="/product_analytics/guide/rum_and_product_analytics/#how-do-i-set-up-product-analytics">Product Analytics is not enabled</a>
   - product: PR Gates
     data_type: |
        - **Gate evaluations**: 30 days
@@ -175,3 +175,4 @@ attributes:
 ### Further Reading
 
 {{< partial name="whats-next/whats-next.html" >}}
+